Trusted by Fast-Growing Sales Teams Across India

Transform Your Sales Process

Smart Sales Force Automation for Field Teams That Want to Sell Faster.

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45%

Productivity
Boost

3X

Faster
Order Booking

60%

Better
Sales Visibility

50%

Less
Manual Reporting

Features DhruvSFA

DhruvSFA combines mobility, intelligence, and automation to simplify every stage of your sales process.

🗺️

Tour / Beat Planner & Scheduling

🕒

Attendance & Leave Management

📍

Track Location & Distance

Customer & Outlet Management

🧾

Quotes, Orders & Reporting

📱

Manage Sales Anywhere

Industries We Serve

FMCG

Increase order-fill rates and store-visit frequency through automated beat routing and instant spot-billing.

Consumer Durables

Accelerate secondary sales velocity by tracking in-store promoter attendance and real-time dealer stock levels.

Building Material

Boost project win-rates by logging site-visits and tracking influencer (architect/contractor) loyalty points.

Banking & Finance

Maximize field-agent conversion rates by instantly routing hot leads and capturing digital KYC on-the-spot.

Manufacturing

Improve pipeline win-rates by streamlining complex B2B approvals and automating discount matrix calculations.

Pharma

Drive prescription growth by monitoring Medical Representative call compliance and tracking chemist stock fulfillment.

What Our Client Says

Kunal Roy Vice President IT, JSW Steel

DhruvCRM’s SFA solution helped our sales team automate field operations, track orders in real-time, and improve productivity across territories

Amit Sarode Founder & CEO of Apsons Greentech Pvt Ltd

We reduced manual reporting and increased field sales efficiency significantly after implementing DhruvCRM SFA.

Vikas Rajesh Shirke IT Manager, Sahyadri Industry Ltd

The app made order booking, route planning, and distributor coordination much faster for our field team.

Mahesh More Sales Head, Krishna Vally Agrotech

With DhruvCRM SFA, our field reps now close orders faster, track visits efficiently, and achieve better daily sales performance.

📊 Smart & Interactive Reporting Dashboard

DhruvCRM’s Sales Force Automation Software India empowers businesses with smart dashboards, real-time analytics, and interactive reporting tools. Visualize sales performance, track KPIs instantly, and generate dynamic reports that help teams make faster, data-driven decisions. With intelligent insights and seamless monitoring, this mobile SFA app helps businesses stay ahead of market trends and drive sustainable growth.

Streamlined Sales Force Automation Software with GPS Intelligence

DhruvCRM is a powerful field sales tracking software designed to simplify and optimize field operations. With real-time GPS tracking, businesses can monitor sales representatives, attendance, routes, and visit activities with complete transparency. This advanced route planning sales app enables smarter territory management while capturing customer details and location data for improved productivity and accountability.

🌍 Know Your Retail Landscape for Segmented Action

Boost market coverage and customer engagement using DhruvCRM’s FMCG sales automation software. Create accurate customer profiles, automate geo-location tracking, and optimize coverage plans for better field execution. The integrated order management SFA system helps businesses streamline order processing, manage retail operations efficiently, and execute targeted campaigns with smart beat planning and secure KYC verification — all from a single, easy-to-use platform.

Why DhruvSFA Is the Best Sales Force Automation Software for Your Business

If your sales team lacks visibility, struggles with manual tasks, or needs a structured system for visits, orders, and reporting, DhruvSFA delivers the perfect solution.

With AI-powered insights, mobile-first design, and seamless ERP integration, it empowers your team to sell more while giving leadership complete visibility across the sales funnel.

Experience DhruvSFA with an Interactive Demo

Get hands-on with smart sales automation, real-time field tracking, order management, and powerful insights designed to boost productivity and help your sales team Increase Productivity.

Why Businesses Choose DhruvSFA as Their SFA Platform

DhruvSFA is built for field teams, distributors, FMCG brands, pharma, consumer durables, and B2B sales organizations.

Seamless Integration

Connect DhruvSFA with ERP platforms like SAP, Oracle, Microsoft Dynamics, Salesforce & Tally.

Boost Productivity

Automated workflows reduce manual entry and repetitive reporting, allowing teams to focus on revenue.

Centralized Data Management

Access all customer info, communication history, and sales updates in one dashboard.

Mobile-First Experience

The app is designed for field teams who need fast, offline-first access anytime, anywhere.

Who Uses DhruvSFA?

Distribution Networks

FMCG & Food Beverages

Manufacturing

Pharmaceuticals

Retail & Modern Trade

Consumer Durables

B2B Sales Teams

Healthcare & Medical Distributior

Frequently Asked Questions

What is Sales Force Automation?

Dhruv SFA is a Sales Force Automation tool that helps manage field sales activities, leads, and customer visits in a structured way.

How does Dhruv SFA help sales teams?

It automates reporting, tracks daily sales activities, and improves productivity with real-time data updates

Can I track field sales employees in real time?

Yes, Dhruv SFA provides live tracking of field executives, visits, and task completion.

Does SFA support geo-tracking and route optimization?

Absolutely. SFA tools can capture geo-location, plan optimized routes, and track field visits to improve coverage and reduce travel costs.

Is SFA suitable for FMCG and Retail industries?

Yes. SFA is especially beneficial in sectors like FMCG, Pharma, and Retail, where field sales visibility and retail execution are crucial.