Trusted by Fast-Growing Sales Teams Across India

Transform Your Sales Process

Smart Sales Force Automation for Field Teams That Want to Sell Faster.

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45%

Productivity
Boost

3X

Faster
Order Booking

60%

Better
Sales Visibility

50%

Less
Manual Reporting

Features DhruvSFA

DhruvSFA combines mobility, intelligence, and automation to simplify every stage of your sales process.

🗺️

Tour / Beat Planner & Scheduling

🕒

Attendance & Leave Management

📍

Track Location & Distance

Customer & Outlet Management

🧾

Quotes, Orders & Reporting

📱

Manage Sales Anywhere

What Our Client Says

Kunal Roy Vice President IT, JSW Steel

DhruvCRM’s SFA solution helped our sales team automate field operations, track orders in real-time, and improve productivity across territories

Amit Sarode Founder & CEO of Apsons Greentech Pvt Ltd

We reduced manual reporting and increased field sales efficiency significantly after implementing DhruvCRM SFA.

Vikas Rajesh Shirke IT Manager, Sahyadri Industry Ltd

The app made order booking, route planning, and distributor coordination much faster for our field team.

Mahesh More Sales Head, Krishna Vally Agrotech

With DhruvCRM SFA, our field reps now close orders faster, track visits efficiently, and achieve better daily sales performance.

📊 Smart & Interactive Reporting Dashboard

DhruvCRM’s advanced dashboard lets you visualize data, generate dynamic reports, and gain intelligent insights for smarter decision-making. Empower your team with real-time performance tracking to stay ahead of market trends and drive consistent growth

Streamlined Sales Force Automation Software with GPS Intelligence

DhruvSFA enables real-time GPS tracking for every field rep and activity, ensuring complete visibility and accountability. Monitor attendance, routes, and visit plans while capturing precise location data and customer profiles for smarter sales management.

🌍 Know Your Retail Landscape for Segmented Action

Gain deep market insights with DhruvCRM’s Sales Force Automation.
Create and maintain accurate customer profiles, automate geo-location capture, and optimize coverage plans for maximum efficiency.
Run targeted campaigns, design effective beat plans, and perform quick, secure KYC verifications — all in one seamless platform.

Why DhruvSFA Is the Best Sales Force Automation Software for Your Business

If your sales team lacks visibility, struggles with manual tasks, or needs a structured system for visits, orders, and reporting, DhruvSFA delivers the perfect solution.

With AI-powered insights, mobile-first design, and seamless ERP integration, it empowers your team to sell more while giving leadership complete visibility across the sales funnel.

Experience DhruvSFA with an Interactive Demo

Get hands-on with smart sales automation, real-time field tracking, order management, and powerful insights designed to boost productivity and help your sales team Increase Productivity.

Why Businesses Choose DhruvSFA as Their SFA Platform

DhruvSFA is built for field teams, distributors, FMCG brands, pharma, consumer durables, and B2B sales organizations.

Seamless Integration

Connect DhruvSFA with ERP platforms like SAP, Oracle, Microsoft Dynamics, Salesforce & Tally.

Boost Productivity

Automated workflows reduce manual entry and repetitive reporting, allowing teams to focus on revenue.

Centralized Data Management

Access all customer info, communication history, and sales updates in one dashboard.

Mobile-First Experience

The app is designed for field teams who need fast, offline-first access anytime, anywhere.

Who Uses DhruvSFA?

Frequently Asked Questions

What is Sales Force Automation?

Sales Force Automation, often referred to as SFA, is a technology-driven solution designed to streamline and enhance various aspects of the sales process. From order management to customer relationship nurturing, SFA software empowers the sales team with tools that automate routine tasks, optimise workflows, and provide valuable insights

What is Sales Force Automation (SFA) software used for?

Sales Force Automation software is used by salespersons in the market to perform their daily operations, such as capturing orders, returns, merchandising, and BTL (below-the-line) activities, punching claims, and many more. It serves as an aid for the field force to maintain and capture data with the click of a button. Additionally, it provides retail and SKU (stock-keeping unit) level insights to empower them to increase their productivity.

What are the benefits of Sales Force Automation in business?

Enhanced Efficiency: Sales Force Automation reduces manual data entry and automates repetitive tasks, allowing your sales team to focus on building relationships and closing deals.
Improved Sales Forecasting: With data analytics and reporting capabilities, Sales Force Automation helps you make informed decisions by providing accurate sales forecasts and insights into trends.
Optimised Lead Management: Sales Force Automation software categorises and prioritises leads, ensuring that your sales team spends time on leads that are most likely to convert.
Personalised Customer Interactions: Sales Force Automation software stores valuable customer data, enabling your team to tailor interactions and offers based on individual preferences and needs.
Real-Time Collaboration: Sales Force Automation fosters collaboration among team members, making it easy to share information, updates, and strategies in real time.

Does SFA support geo-tracking and route optimization?

Absolutely. SFA tools can capture geo-location, plan optimized routes, and track field visits to improve coverage and reduce travel costs.

Is SFA suitable for FMCG and Retail industries?

Yes. SFA is especially beneficial in sectors like FMCG, Pharma, and Retail, where field sales visibility and retail execution are crucial.