Transform Your Sales Process with DhruvSFA

Experience DhruvSFA with an Interactive Demo

Get hands-on with our Sales Force Automation (SFA) platform and explore real-world use cases, smart sales workflows, and solutions built to empower fast-growing, performance-driven sales teams.

DhruvSFA Sales Force Automation (SFA) is a powerful platform built for End-to-End Sales & Distribution Automation, helping your sales team work smarter and faster. With complete End-to-End Sales & Distribution Automation, you get real-time visibility into sales activities, improved productivity, and seamless execution across the field. DhruvSFA equips your team with every tool needed to close more deals efficiently, making End-to-End Sales & Distribution Automation the backbone of predictable sales growth.

What Makes DhruvSFA the Best Sales Force Automation Software?

DhruvSFA combines mobility, intelligence, and automation to simplify every stage of your sales process.

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Tour / Beat Planner & Scheduling

Plan and assign daily routes or visits for your sales team with optimized scheduling and route visibility.

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Attendance & Leave Management

Capture attendance with GPS and selfie check-ins, manage leave requests, and maintain accurate records.

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Track Location & Distance

Monitor your field team’s live and historical routes, travel distance, and geo-fence activity.

Customer / Outlet Management

Access customer profiles, visit history,
and order details
in one centralized system.

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Quotes, Orders & Reporting

Create and manage quotations, track orders, and generate detailed performance reports in real time.

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Manage On The Go

Empower your team with a fully mobile-enabled app to manage tasks, customers, and data anywhere.

📊 Smart & Interactive Reporting Dashboard

DhruvCRM’s advanced dashboard lets you visualize data, generate dynamic reports, and gain intelligent insights for smarter decision-making.

📍Streamlined Sales Force Automation with GPS Intelligence

DhruvSFA enables real-time GPS tracking for every field rep and activity, ensuring complete visibility and accountability.
Monitor attendance, routes, and visit plans while capturing precise location data and customer profiles for smarter sales management.

Maximize Sales with AI-Powered SFA Order Taking App

Boost sales efficiency with DhruvCRM’s AI-driven Sales Force Automation.
Empower your team with smart SKU suggestions, automated scheme applications, and real-time inventory control.
Easily manage orders, refunds, and feedback while executing a complete route-to-market strategy — all in one platform.

🌍 Know Your Retail Landscape for Segmented Action

Gain deep market insights with DhruvCRM’s Sales Force Automation.
Create and maintain accurate customer profiles, automate geo-location capture, and optimize coverage plans for maximum efficiency.
Run targeted campaigns, design effective beat plans, and perform quick, secure KYC verifications — all in one seamless platform.

Why DhruvSFA Is the Best Sales Force Automation Software for Your Business

If your sales team lacks visibility, struggles with manual tasks, or needs a structured system for visits, orders, and reporting, DhruvSFA delivers the perfect solution.

With AI-powered insights, mobile-first design, and seamless ERP integration, it empowers your team to sell more while giving leadership complete visibility across the sales funnel.

Experience DhruvSFA with an Interactive Demo

Get hands-on with smart sales automation, real-time field tracking, order management, and powerful insights designed to boost productivity and help your sales team perform at their best.

Why Businesses Choose DhruvSFA as Their SFA Platform

DhruvSFA is built for field teams, distributors, FMCG brands, pharma, consumer durables, and B2B sales organizations.

Seamless Integration

Connect DhruvSFA with ERP platforms like SAP, Oracle, Microsoft Dynamics, Salesforce & Tally.

Boost Productivity

Automated workflows reduce manual entry and repetitive reporting, allowing teams to focus on revenue.

Centralized Data Management

Access all customer info, communication history, and sales updates in one dashboard.

Mobile-First Experience

The app is designed for field teams who need fast, offline-first access anytime, anywhere.

Who Uses DhruvSFA?

Frequently Asked Questions

What is Sales Force Automation?

Sales Force Automation, often referred to as SFA, is a technology-driven solution designed to streamline and enhance various aspects of the sales process. From order management to customer relationship nurturing, SFA software empowers the sales team with tools that automate routine tasks, optimise workflows, and provide valuable insights

What is Sales Force Automation (SFA) software used for?

Sales Force Automation software is used by salespersons in the market to perform their daily operations, such as capturing orders, returns, merchandising, and BTL (below-the-line) activities, punching claims, and many more. It serves as an aid for the field force to maintain and capture data with the click of a button. Additionally, it provides retail and SKU (stock-keeping unit) level insights to empower them to increase their productivity.

What are the benefits of Sales Force Automation in business?

Enhanced Efficiency: Sales Force Automation reduces manual data entry and automates repetitive tasks, allowing your sales team to focus on building relationships and closing deals.
Improved Sales Forecasting: With data analytics and reporting capabilities, Sales Force Automation helps you make informed decisions by providing accurate sales forecasts and insights into trends.
Optimised Lead Management: Sales Force Automation software categorises and prioritises leads, ensuring that your sales team spends time on leads that are most likely to convert.
Personalised Customer Interactions: Sales Force Automation software stores valuable customer data, enabling your team to tailor interactions and offers based on individual preferences and needs.
Real-Time Collaboration: Sales Force Automation fosters collaboration among team members, making it easy to share information, updates, and strategies in real time.

Does SFA support geo-tracking and route optimization?

Absolutely. SFA tools can capture geo-location, plan optimized routes, and track field visits to improve coverage and reduce travel costs.

Is SFA suitable for FMCG and Retail industries?

Yes. SFA is especially beneficial in sectors like FMCG, Pharma, and Retail, where field sales visibility and retail execution are crucial.