FMCG Distribution Made Faster and Smarter
Simplify and Accelerate FMCG Sales Operations with DhruvCRM
Boost your field team’s productivity and gain complete visibility into every aspect of your FMCG operations with DhruvCRM’s powerful sales automation platform. Manage distribution, retailer relationships, secondary sales, van sales, and field activities—all from one unified, easy-to-use system.
DhruvCRM for FMCG
Transform your distribution, empower field sales, and unlock SKU-level insights with a CRM built for fast-moving consumer goods.
Mobile-first Field Automation
DhruvCRM is one of the fastest-growing CRM and distribution management platforms for the FMCG sector in India.
The platform empowers leading brands and distributors to streamline sales, inventory, and supply chain operations with real-time visibility and automation. Trusted by businesses handling popular consumer brands across multiple categories—staples, spices, biscuits, confectionery, snacks, beverages, and frozen foods—DhruveCRM helps them deliver efficiency and growth at every level of distribution.
DhruvCRM enables leading personal care brands to strengthen their market presence with data-driven distribution, efficient inventory management, and streamlined sales operations.
From skincare and hygiene to fragrances and wellness products, DhruvCRM supports companies managing diverse portfolios—helping them ensure product availability, track demand, and enhance retail visibility. Trusted by brands across categories, DhruvCRM’s integrated platform optimizes order processing, automates distributor workflows, and delivers actionable insights for smarter decision-making and faster growth in the personal care sector.
DhruvCRM helps leading education and stationery brands efficiently manage their distribution networks, ensuring timely product availability across markets.
With features like automated order management, real-time stock tracking, and intelligent sales insights, DhruvCRM empowers brands to scale operations seamlessly—whether managing premium lines or mass-market products. By optimizing distributor and retailer coordination, DhruvCRM supports consistent supply and strong market presence in the competitive education and stationery sector.
Key Features Built for FMCG
Everything FMCG teams need — from field automation to distributor performance and ERP integrations.
Plan routes, schedule visits, and monitor compliance with geotagged proof of visit.
Track velocity, stock-outs and promotions’ impact at SKU and outlet levels.
Gain visibility into distributor stock and the downstream retail movement.
Reduce duplicate entries with one‑click syncs to your ERP and accounting systems.
Streamline order capture from field to distributor with transparent invoicing.
Automated low‑stock alerts for distributors and reorders for field reps.
Distribution & Billing — Built for FMCG Distributors
Process orders faster
Process orders faster and seamlessly — reduce manual steps and speed up order-to-delivery cycles.
Van Sales
Sell on the go with Van Sales — mobile order capture, receipts and stock updates directly from the field.
Customized Pricing & Offers
Maintain strict price control with customized offers and price lists for distributors and channels.
End-to-end Integrated Accounting
Keep your books of accounts clear and compliant with automated tax calculations for each item, from inward to customer delivery.
GST, e-Invoicing & e-Way Bills
Generate GST filing reports in one click, automate e-invoicing and e-way bill generation Ensure GST and tax compliance throughout the distribution process.
How DhruveCRM Works
From field visit to analytics — a simple 3-step workflow.
1
Field Capture
Field team logs visits, captures orders, images and shelf checks even offline.
2
Distribution Sync
Orders and stock movements are synced with distributors and ERP for reconciliation.
3
Insights & Action
Dashboards highlight opportunities, stock-outs and underperforming SKUs for action.
Why Choose DhruveCRM
Customizable and Scalable Solution
Tailor DhruvCRM to your FMCG workflows with flexible, scalable modules.
Proven Expertise in FMCG Distribution
Proven across distributors, super stockists, and wholesalers, DhruvCRM understands FMCG needs.
Continuous Innovation & Updates
Stay ahead with continuous upgrades and modern tech that keep your FMCG operations future-ready.
Fast Implementation & Reliable Support
Enjoy fast setup, easy onboarding, and remote support for seamless field operations anywhere.
Frequently Asked Questions
What is DhruvCRM for FMCG?
DhruvCRM for FMCG is a cloud-based Customer Relationship Management system designed for FMCG distributors, super stockists, and wholesalers. It helps manage sales, billing, distribution, and analytics to improve productivity and visibility across your supply chain.
How does DhruvCRM help in field sales management?
DhruvCRM enables mobile-first field sales automation. Sales reps can record orders, collections, and visit details on the go. It also supports beat planning, GPS tracking, and offline access for areas with poor connectivity.
Can DhruvCRM integrate with ERP and accounting systems?
Yes. DhruvCRM integrates smoothly with major ERP and accounting systems, syncing sales, inventory, and financial data to eliminate manual errors and maintain data accuracy.
Does DhruvCRM support GST, e-Invoicing, and e-Way Bills?
Absolutely. The system is GST compliant with automated tax calculations, e-invoicing, and e-way bill generation — ensuring your accounts remain clear and compliant with all tax regulations.
What are the key benefits of using DhruvCRM for FMCG businesses?
- Improved distributor and retailer visibility
- Faster order processing and delivery cycles
- Real-time analytics and sales insights
- Better inventory and stock management
- End-to-end accounting and tax compliance