White Goods Manufacturer – Sales Automation Success Story
Digitizing Field Sales Operations with DhruvSFA Solution
CASE STUDY – Boosting Field Sales Productivity with DhruvSFA
A leading Mumbai-based manufacturer—one of India’s top producers of white goods and plastic products—needed a powerful digital solution to streamline the performance of their field sales team.
To eliminate manual processes and accelerate decision-making, the company chose DhruvCRM Software Pvt. Ltd. to deploy its advanced mobile-based Sales Force Automation (SFA) system.
THE CHALLENGE
The organisation required a fast, scalable solution that could be rolled out within weeks and seamlessly integrate with existing business infrastructure. Their key needs included:
- Compatibility across multiple mobile devices
- Smooth integration with existing legacy systems
- Beat mapping and offline accessibility
- Real-time data capture and reporting
- Auto-versioning to keep up with evolving business requirements
The field team needed an app that could:
Plan and schedule visits Record sales activities instantly Generate and track orders Submit expenses on the go Access customer insights during visits Monitor delivery status Compare targets vs. achievements
The management emphasized rapid deployment and resolving long-standing operational inefficiencies.
THE SOLUTION
DhruvSFA mobility experts collaborated with business and IT teams to deploy the solution across both Android and iOS devices.
The platform provided:
- Integration with existing ERP & systems (customers, routes, products, warehouses, journey plans, etc.)
- A powerful mobile app enabling field sales teams to capture data quickly and accurately
- Secure data transfer to external analytical systems for business intelligence reporting
- Enhanced accuracy, visibility, and informed decision-making across the organization
THE RESULTS
The mobile SFA solution was successfully rolled out to 150+ field sales users within just 3 weeks, including testing and pilot implementation.
Key achievements included:
- 20% increase in sales efficiency
- Improved turnaround time (TAT)
- Enhanced customer satisfaction with quicker order responses
- Continuous updates on targets vs. actuals for better decision-making
- Strengthened operational control and visibility
“DhruvSFA is now the backbone of our field sales operations.”
— Client Testimonial